Creative agency Pontoon 8 launches specialist offering Pontoon Property

Saxon Lyne, managing director of creative brand agency Pontoon 8 has partnered with property marketer Shane Stewart to launch specialised marketing agency Pontoon Property.

Lyne and Stewart will take on joint managing director roles at Pontoon Property.

Shane Stewart and Saxon Lyne will be joint managing directors at Pontoon Property

Pontoon Property will have the structure of a creative agency but focus purely on the property marketing space.

Lyne stated that the growth of the creative agency and its recent work with different property clients, inspired the launch of Pontoon Property.

“The growing strength of our Pontoon 8 business, which has eight creative staff, has seen us appointed to an increasing number of property clients looking for a trusted and experienced creative partner who can deliver on brief, on budget and on time,” Lyne stated.

“We look forward to delivering more strategic campaigns, direction and creativity in this space to give landlords, developers and real estate agencies a competitive approach to property marketing.”

Stewart added that Pontoon Property would not be a ‘one size fits all’ style agency, allowing them to face the current down turn in the property market.

“Working in-house across many varied marketing campaigns, I saw an opportunity in the market for creative solutions that deliver a high level of expertise, insight and industry knowledge. Being purely focused on the property market means our business model can adapt to market conditions, allowing us to be agile in our approach and work on varying sizes of property campaigns,” Stewart said.

Pontoon Property will be based in Sydney.


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