Creative startup Bashful to review General Pants Co.’s marketing strategy
Bashful, the youth-focused creative startup, has been brought in to review General Pants Co.’s marketing activity and has also been appointed as the full service agency for haircare brand Goldwell.
Emil Vrisakis & Simon Bookallil
The agency will now oversee the launch of Goldwell’s new July campaign which will include outdoor, online, print and point of sale.
Meanwhile, Bashful will conduct a study into consumer perceptions of the General Pants Co. brand, as well as review its recent marketing activity as part of the development of its future marketing communications.
Bashful was launched in November by Spin Communications co-founder Simon Bookallil and Emil Vrisakis, also formerly from Spin.
The two had worked on the “Colour Changes Everything” promotion for Goldwell while at Spin.
Bashful has so far carried out work for clients including Lee Jeans, Van Heusen, Contiki, Jacqui E, Bowl-A-Rama, Wrangler, Lend Lease and Zimmermann.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Advertising
Bashful
Contiki
Emil Vrisakis
General Pants Co.
Lend Lease
Simon Bookallil
Spin Communications
Van Heusen
Wrangler
GP is an account with a lot of potential. I look forward to seeing what they come up with.
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Well done chaps. You’re mighty talented.
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This story is completely false. Do you ever check your facts Tim?
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Hi Anonymous,
Thanks for your comment. I did make calls prior to writing the story, but the point about Bashful being appointed as the retained ad agency for General Pants Co. is incorrect in the story – the agency is actually reviewing the retailer’s marketing activity.
The introduction has now been changed to reflect that.
Much appreciated.
Mumbrella – Camille