Creative technologist James Bush leaves M&C Saatchi for AnalogFolk

James BushM&C Saatchi’s creative technologist James Bush has left the agency after two years to take on the role of creative technology director with independent agency AnalogFolk, Mumbrella can reveal.

Bush had been creative technology director at M&C since joining in June 2012, and was part of a 13-person innovation team led by Ben Cooper, and was one of the team which worked on the Clever Buoy project for Optus.

He said: “It’s nice to be joining an agency where innovation is the starting point for every brief. Every agency seems to have a ‘Lab’ these days but not many can apply that kind of thinking and make it standard practice. I’m looking forward to being a part of that at AnalogFolk.”

Prior to joining M&C Bush held roles with Stinkdigital and Karmarama in London, which is rumoured to be eyeing an Australian office. It also follows AnalogFolk internationally hiring its first chief technology officer in Fame Razak.

Matt Grogan, AnalogFolk co-founder & executive creative director, told Mumbrella: “There’s a lot of big agencies with ‘labs’ focussed on innovation and a lot of digital agencies with developers that just build stuff. there’s a real gap in the market for a digital agency to be really innovative and solve real business problems at the same time, and James is a real genius at that.”

Bush officially starts with the agency on October 7. Last year he penned a piece on what the role of a creative technologist actually is.

Alex Hayes


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