Dr Mumbo

Cruising for an AdWords bruising

With thousands of people currently stuck on a cruise ship Carnival Spirit​ outside Sydney heads, Dr Mumbo thinks Carnival/Google might want to rethink this keywords ad placement on the SMH:

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But that wasn’t the worst placement on the Herald this morning…

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Dr Mumbo hopes Destination NSW weren’t paying extra for the takeover of the website.

Update 10.43am: It appears the Fairfax has pulled the Destination takeover of the SMH’s website but the ads are still appearing on the Age’s website as of 10.30am today:

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Update: 3.30pm: A spokeswoman for Destination NSW confirmed the decision to withdraw the ads during the storms:

“Destination NSW planned its “Love Every Second: Sydney in Winter” Campaign many weeks ago and the Sydney Morning Herald online takeover was booked at this time,” said the spokesman. “The Sydney Morning Herald has kindly agreed to postpone the ad until the storm period is over.”


Hat tip on tweet to: Sally Rawsthorne. 


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