Cruising for an AdWords bruising
With thousands of people currently stuck on a cruise ship Carnival Spirit outside Sydney heads, Dr Mumbo thinks Carnival/Google might want to rethink this keywords ad placement on the SMH:
But that wasn’t the worst placement on the Herald this morning…
Sorry but the Google Ad in Sally Rawsthorne’s picture is customised to the user. It depends what pages she has been reading and what key words Google identifies for like-minded ads.
Jeez Mumbrella.. The Carnival one is just a customised audience re-targeting ad. Not a new thing.. has been around for ages.. Stop being so bloody scandalous.
This ad is probably being retargeted to alot of people who have been keeping up to date on the Carnival Cruise news – hardly the ideal audience.
Come on Mumbrella, let’s see how much you can milk this one.
The Kellogg’s pre-rolls gave us many great articles. How many can you write out of this one? Will you accept the challenge?
Hi Milking,
I’m not sure two articles on consecutive days on something very relevant to the industry can be described as ‘milking’ it – it seems the majority of our readers didn’t think so given how popular they were. Interestingly since Kellogg’s pulled the ads the pre-rolls haven’t reappeared.
You can judge for yourself:
https://mumbrella.com.au/ticketmaster-makes-customers-watch-video-ads-before-allowing-them-to-buy-tickets-288242
https://mumbrella.com.au/kelloggs-pulls-nutri-grain-campaign-from-ticketmaster-over-anti-bot-pre-roll-system-288452
Cheers,
Alex – editor, Mumbrella
Branding FAIL! The cruise is cheap & the marketing is cheap. Maybe they need to invest in disaster avoidance targeting, Oh, but that costs 0.02 cents CPM, way to expensive!
So is the Sydney one all that bad?
I think we are all smart enough to know that storms pass and it will be great again in a day or two. In fact Sydney could do with a boost of funds from tourism to help repair the damage. So maybe in someway it’s a great placement? (Devils advocate talking)