Crust taunts traditional pizza lovers with ‘adventurous’ campaign

For its latest campaign, Crust travelled to Naples, Italy, the birth place of pizza, to capture the reactions of locals to its versions of the classic dish.

In presenting its pesto chicken club, peking duck and vegan smokey BBQ pulled jackfruit to the outrage of Neapolitans, Crust is owning its position as anything but traditional.

Zoe Jacovou, Crust marketing manager, explained: “Operating in a such a competitive market, Crust’s comms always need to deliver an unfair share of attention for the brand – and this is exactly what 303 have delivered. We’re thrilled with the campaign which really captures our adventurous nature.