Crystal and gemstone side-hustles are celebrated by Sendle as a ray of optimism
Courier service Sendle is celebrating its passionate small business customers with a series of quirky ads that reflect the optimism people have for the next six months.
The campaign’s stories, of a man testing his jade roller and a woman charging a crystal, are based on the stories of real life Sendle customers, Zove Beauty and Unicorn Manor.
The ads, which take on an aesthetic similar to film director Wes Anderson, come as Sendle noticed an increase in deliveries of crystals and gem stones. The boast the tagline “Love your hustle, Send with Sendle”.
