CUB’s Woody & Cola parodies Escape – The Piña Colada Song – in latest ad

November 30, 2021 3:26

Carlton and United Breweries’ (CUB) has launched its latest campaign for bourbon whisky brand Woodstock Bourbon, featuring a parody of Rupert Holmes’ Escape (The Piña Colada Song) via TBWA Melbourne.

The campaign also sees the introduction of the characters of Woody and Cola to represent the harmony between Woodstock’s Kentucky bourbon and cola.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Carlton and United Breweries CUB Matt Stoddart Michael Ritoli TBWA Melbourne Woodstock Bourbon

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CUB’s Woody & Cola parodies Escape – The Piña Colada Song – in latest ad

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