CUB’s Woody & Cola parodies Escape – The Piña Colada Song – in latest ad
Carlton and United Breweries’ (CUB) has launched its latest campaign for bourbon whisky brand Woodstock Bourbon, featuring a parody of Rupert Holmes’ Escape (The Piña Colada Song) via TBWA Melbourne.
The campaign also sees the introduction of the characters of Woody and Cola to represent the harmony between Woodstock’s Kentucky bourbon and cola.
In the 30-second spot, Woody and Cola discuss the events of being on tour, until it is revealed that it was a dream. Woody and Cola have a barbeque before being joined by a roadie called Shane. The spot ends with the line “If you love Woody and Cola”.
CUB Premium Beverages general manager Michael Ritoli said: “It’s great to see some fun being injected back into the bourbon category and into the Woodstock brand.
“We all have a mate who’s either like Woody or like Cola, and you’re always guaranteed to have a laugh when you get together with them.”
TBWA Melbourne group creative director Matt Stoddart added: “I’ve always loved a Woody & Cola, so bringing the brand’s next chapter to life has been a heap of fun.”
“So, ‘If you like Woody & Cola’…well, you get the idea.”
TBWA Sydney released a Father’s Day campaign, which is also on CUB’s creative roster.
Credits:
Client: Carlton & United Breweries Premium Beverages
GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli
General Manager – Marketing: Brian Phan
Head of Portfolio, RTDs & Spirits: Ben Eyles
Brand Manager Dark RTD & Spirits: Rob Marsh
Assistant Brand Manager (Dark RTDs / Spirits): Lauren Alford
CUB Creative Consultant: Nick Worthington
Head of Insights & Capability: Sarah Wilcox
Consumer Insights Manager: Johanna Isaacs
CUB Marketing communications Agency: CUBHOUSE
Creative Agency: TBWA Melbourne
Media Agency: PHD
Production Company: Guilty
Director: Tony Rogers
EP: Jason Byrne
Producer: Victoria Schaw
Colorist: Martin Greer
Offline: Tim Parrington
Audio: Paul Shanahan/Final Sound
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topics
Carlton and United Breweries
CUB
Matt Stoddart
Michael Ritoli
TBWA Melbourne
Woodstock Bourbon
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