Cummins & Partners celebrates 10 year anniversary

Independent agency Cummins & Partners has celebrated a decade since opening its office on 11  January 2011.

The announcement:

Leading Australian independent agency Cummins & Partners is today celebrating its 10-year anniversary across three offices, two continents and 150 employees.

Cummins & Partners opened its doors in Melbourne on 11 January 2011 with Jeep Australia as its foundation client. Over the past decade, it has expanded its footprint with offices in Sydney and New York in addition to Melbourne, amassing a total of 150 employees and a growing collection of clients including Pernod Ricard, Energy Australia, McCain, Absolut, Adore Beauty, Godfreys, Sara Lee and recent wins Heritage Bank, , Indeed, Klorane, Avene, and Sapporo among others.

The agency’s work has been recognised at local and global awards shows, including Cannes Lions, New York Festivals, Effie Awards, Spikes Asia, Webby Awards, Campaign Asia, AMI’s Marketing Excellence Awards, ADMA Australian Creativity and Effectiveness Awards, AC&E Awards and more. Cummins & Partners Sydney was named among the Top 20 Independent Agencies in the World in the 2018 Global Creativity Report, an analysis of the results from the Cannes Lions Awards.

When it launched in 2011, Cummins & Partners was the first independent agency to bring creative and media back together and is the only Australian independent agency with a presence in the US.

Chief Creative Officer Sean Cummins said: “A lot has changed in our industry over the past 10 years and we’re proud that we’ve been able to enjoy continued success within a highly competitive landscape. From the beginning, our intention was to be a new kind of agency that reconnected media and creative in partnership, ever-evolving digital and tech services, customer experience and strategy as a unified force. It’s clearly a model that has resonated with clients, both here in Australia and in the US.

“Like every other business we faced uncertainty and upheaval at the onset of the Covid-19 crisis and its impact was felt across our clients and our people. We feel incredibly fortunate to have emerged in a strong position, thanks to the hard work of our people and the fearlessness of our clients. Cummins & Partners at ten will continue to create work that commands attention for the next ten years”.

Founding Partner and Sydney MD Kirsty Muddle added: “It’s gratifying to see independent agencies thriving in the Australian market and overseas. Our independence has always been highly valued and fiercely protected at Cummins & Partners, empowering us to adapt and make fast decisions, and to offer true independent thinking to our clients. I believe that’s been an important ingredient in the business’s resilience and success.”

In September Cummins & Partners reimbursed all staff for Covid-induced salary cuts that had been in place for six months.

Source: Cummins & Partners media release


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