News

Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers

Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the first from recently appointed creative agency Cummins & Partners.

The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames.

Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.

The campaign also runs across radio, digital and in-store.

Specsavers appointed Cummins & Partners to handle its creative account following a competitive pitch in June.

CREDITS

  • Client: Specsavers Australia.
  • Marketing Director Australia/New Zealand: Stewart Roussel
  • Head of National Marketing: Liz Attia
  • Specsavers Creative Director: Graham Daldry
  • Creative: cummins&partners
  • Executive Creative Director: Jim Ingram
  • Executive Creative Director: Ben Couzens
  • Copywriter: Chris Ellis
  • Art Director: Aaron Lipson
  • Chief Strategic Officer: Adam Ferrier
  • Client Services Director: Ben Epstein
  • Account Director: Andrea Perkins
  • Agency Producer: Naomi Nienaber
  • Production: Plaza Films
  • Director: Nicholas Reynolds
  • Executive Producer: Peter Masterton
  • Producer: Cathy Rechichi
  • DOP: Ben Shirley
  • Editor: Peter Whitmore @ The Editors
  • Post Production & VFX: Hugh Seville @ Little Big Man
  • Animation: Steven Anderson @Finland Film
  • Colourist: Daniel Stonehouse @ Crayon
  • Music: Song Zu
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