Optus takes aim at ‘sloppy’ choices in Emotive campaign

Optus says consumers need to make smarter choices when choosing their telco in its latest campaign, created by Emotive.

The ads, which showcase consumers making sophisticated decisions before blowing it with a low-brow misstep, say “don’t follow a smart choice, with a sloppy one”, contending that if you get a good phone, you should follow it with a good telco. 

Emotive’s insight was that every smart decision deserves another, creating the line ‘Don’t follow a smart choice with a sloppy one’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.