Optus takes aim at ‘sloppy’ choices in Emotive campaign

Optus says consumers need to make smarter choices when choosing their telco in its latest campaign, created by Emotive.

The ads, which showcase consumers making sophisticated decisions before blowing it with a low-brow misstep, say “don’t follow a smart choice, with a sloppy one”, contending that if you get a good phone, you should follow it with a good telco. 

Emotive’s insight was that every smart decision deserves another, creating the line ‘Don’t follow a smart choice with a sloppy one’.