Cummins & Partners hires RGA’s Rebecca Bezzina as managing director for Sydney office

rebecca bezzina

New Sydney MD Bezzina

Cummins & Partners has raided RGA’s Sydney office for its Rebecca Bezzina as its new Sydney managing director.

Bezzina was one of the first members of the RGA Sydney team joining in July 2013 as client services director and rising to be managing director – client services as the office grew from five to 60 staff.

In the new role she will be responsible for the direction of the Sydney office of independent full-service agency Cummins & Partners, which was opened a year ago after it picked up the Vodafone creative account.

Cummins & Partners CEO Chris Jeffares said in a statement: “Rebecca is a true modern marketer and her depth of experience across brand, loyalty, digital and data-driven communications is unique. We had a very tight brief for the sort of leader we wanted to join us, and Becs fits perfectly.

“She is passionate, driven and has an insatiable drive to help shape the industry, with C&P as a standout leader.”

Before joining RGA, Bezzina served as group head at M&C Saatchi leading the Commonwealth Bank account.

“I am incredibly excited to be joining Cummins&Partners. Two things really stood out for me. Firstly, their powerhouse executive team in CJ, Tom, Jules, Kirsty and Adam,” she said in a statement.

“Secondly, they have a really progressive model as a creative: media agency in an industry where clients have a growing need for non-traditional, progressive thinking and innovation.

“I look forward to helping lead this change both internally and for our clients, with Vodafone being an amazing opportunity due to their leading position in technology, customer engagement, mobile and mobility. It’s really the sweet spot.”

In April Julian Schreiber and Tom Martin joined as executive creative directors and partners in the Sydney office.


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