Cummins & Partners names Kirsty Muddle CEO, replacing Chris Jeffares

Independent agency Cummins & Partners has appointed Kirsty Muddle as its next Australian CEO.

A founding partner and current managing director of the Sydney office, Muddle replaces Chris Jeffares, who stepped down from the role full-time earlier this year, to focus on his family brewing business. 

Following the appointment, chief creative officer and Global CEO Sean Cummins, has indicated that further changes will be made to the agency, in order to steer it towards a purpose built model for the next ten years.