Myer appoints Virgin Australia’s Michael Scott as general manager of brand and marketing
Michael Scott joins Myer in newly created role of executive general manager of brand and marketing
Myer has appointed Virgin Australia’s Michael Scott to the newly-created role of executive general manager of brand and marketing.
Scott joins the retail chain six months after the departure of former head of marketing Tara Lordsmith, who departed the company to restart her consultancy, Lordsmith & Co.
He joins Myer after three-and-a-half years with Virgin Australia where he was general manager of brand strategy, marketing and media. He has also previously worked at Nike, Coles Myer and McDonald’s.
Myer CEO and managing director Richard Umbers said in a statement: “During his career, Michael has been involved with a number of well-known brand transformations and his insights and skills will be instrumental in driving our marketing strategy during our own journey to new Myer.
“We’re extremely pleased that Michael will be joining our executive team at this important time on the journey to new Myer, bringing his significant international and retail experience to Myer.”
Scott said: “It’s an exciting time to be joining Myer which is a much-loved Australian brand embarking on a significant program of change.”
Scott will commence at Myer on June 1 and will report to the CEO, Richard Umbers.
The appointment coincided with the promotion of Daniel Bracken to the new title of chief merchandise and customer office and deputy CEO.
“It is increasingly clear that the new Myer’s customer-focused strategy combined with brand and service initiatives are translating into improved performance, so it is critical that we now take further steps to build on this early momentum,” said Umbers.
“I am therefore pleased to announce today that Daniel Bracken will take on the new title of chief merchandise and customer officer, and deputy CEO. In this new role Daniel will take on additional responsibility for all aspects of the new Myer customer experience and for ensuring the customer perspective is at the forefront of all of our decision-making and execution.”
Both appointments were made as the company revealed its Q3 results with the company reporting its total Q3 FY2016 sales were up 2.1% to $675.5m.
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Great appointment Myer. Mike’s a great marketer and have no doubt he’ll help Myer on their transformation journey.
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Brilliant news.
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