Cummins & Partners wins creative account for A-League soccer team Western United

Cummins&Partners has won the creative account for A-league soccer team Western United.

The A-League is a professional men’s soccer league which is run by Football Federation Australia.

Western United’s branding

Kirsty Muddle, co-founder of Cummins&Partners, said in a statement: “We have quite rich sporting credentials so we were pretty motivated to be part of the bid.

“Western United has a unique opportunity to be more than a football club. It has the privilege to represent over 160 nationalities in a vibrant and growing part of Melbourne.”

Cummins&Partners has also created a new logo and branding for Western United, which launches today.

Muddle added: “The community’s voice will be heard as we build the team in consultation with our supporters and our heartland. This is how we will create the founding mythology for Western United.”



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