CX Lavender tackles tertiary education in new Victoria University appointment

Customer experience agency, CX Lavender (CXL), has been appointed by Victoria University to helm the educational institution’s “student experience innovation program”.

The new business arrangement will see CXL analysing for opportunities the university can use to disrupt the “tertiary education category and student experience”. This will include delivery feasibility, field validation, journey mapping, business casing, quantitative and ethnographic research, modeling, and identifying commercial opportunities.

Ultimately, the CXL’s work is expected to bolster the university’s customer experience goals, and align them with its “tertiary innovation.”