Brisbane Times unveils new website, locks in partnerships with Commonwealth Games and Brisbane Festival

Fairfax Media’s Brisbane Times has launched its new digital product as the site celebrates its 10th anniversary.

The news comes two weeks after Fairfax unveiled its new commercial strategy, which would see the removal of “cheap inventory, sold by the kilogram,” and a new focus on improving integration, technology and design, and helping people better understand premium publishers.

Brisbane Times’ new website

At the same time, the company announced it will be the official media partner for both the 2018 Brisbane Festival and the Commonwealth Games.

On the company’s website, Danielle Cronin, editor of the Brisbane Times, said the new design aimed to deliver “faster, clear, and more immersive experiences” across all platforms.

“Brisbane and Queensland news remains the centrepiece, teamed with our coverage of federal politics, business, world news, sport, entertainment, food, travel, and real estate,” she said.

“New topic tags, talking points, and comments will deliver a quick and easy way to explore issues. And there is more to come.

Cronin: The new design aims to deliver faster, clearer, and more immersive experiences

“Launched as a bold digital-only experiment 10 years ago, Brisbane Times has matured into a leading local publisher, with readers spending longer on our site than any other Queensland offering,” she added.

“As the editor, it has been a privilege to have your support and an honour to lead a team of reporters dedicated to producing relevant and riveting local stories.”

Commenting on the launch, Jess Ross, chief product officer at Australian Metro Publishing, said Fairfax wanted the site to reflect “what consumers want from their news experience.”

“As part of this work, we looked at how we could introduce ways for brands to interact with our quality audiences in ways that complemented and deepened their browsing experience,” Ross added.

“We knew we had to look beyond the media world to deliver a digital media experience that goes above and beyond what exists today. We are incredibly excited and proud to bring this innovation to consumers and our industry alike.”

Commenting on the new ad formats, Matt Rowley, chief revenue officer, said: “We’ve refocused our ad formats so the only limit to creativity is imagination; interactivity, video – even virtual reality – can all be used to draw the reader in.

“In addition, our entire commercial mix is driven by our data management platform. This means that advertiser partners can enjoy the Fairfax quality audience scale of reach, whilst leveraging segment-level targeting to drive 1:1 experiences within each campaign – driving even higher relevancy and engagement.”


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