Dan Murphy’s bespoke radio show ‘The Drinks Review’ to air on Macquarie Media’s radio network
Crocmedia has launched ‘The Drinks Review’, a half-hour bespoke show for Dan Murphy’s educating listeners on the world of wine and craft beer.
The Drinks Review will be aired every Friday from 7.00pm to 7.30pm on Macquarie Media’s Talking Lifestyle platform in Sydney, Brisbane and Melbourne.
Hosted by Talking Lifestyle’s Nick Bennett, Dan Murphy’s national fine wine manager Peter Nixon and ‘Beer Diva’ Kirrily Waldhorn the radio show will run for 10 weeks.
Yolanda Uys, head of marketing at Dan Murphy’s, said in a statement: “Food and cooking shows are immensely popular but until now, there really hasn’t been an offering that taps into Australians’ love and curiosity for wine and craft beers.”
Craig Hutchinson, Crocmedia CEO, said: “While there’s been a huge focus on brand-funded digital content for social media, increasingly, savvy marketers are taking advantage of radio and podcasts as powerful native content platforms.”
The show can be heard in Sydney’s 2UE on 954AM, Melbourne on 1278AM, Brisbane’s 882AM, and will also be available as a podcast.
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