Dani Lombard PR wins SureSlim Australia and Yes To Inc accounts
Dani Lombard Public Relations has announced its latest account wins as SureSlim Australia and Yes To Inc.
The announcement:
April 6, 2011 –
Dani Lombard Public Relations (DLPR), a boutique public relations agency specialising in consumer lifestyle brands, today announced two significant new business wins that add to the agency’s growing portfolio of “wellbeing” clients. The agency has been selected to represent online weight loss program SureSlim Australia and Yes To Inc, which produces natural beauty brands Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Baby Carrots.
“Since our inception, we have been committed to working with a select group of brands that we truly believe in, with a strong focus on companies that have a positive impact on the lives of their customers,” said Dani Lombard, founder and director of Dani Lombard Public Relations. “SureSlim and Yes To both have great synergy with our company values and we are proud to promote them within the Australian market,” she said.
DLPR will re-launch SureSlim, a medically-supervised weight loss program, as the company repositions itself from offering its services via franchised clinics to a purely online model. The new business model will make SureSlim’s sensible and effective approach to weight loss accessible to anyone within Australia regardless of location.
Yes To, a US-based natural beauty company, founded by two young Australians, will employ DLPR’s services to ramp up the brand’s presence in Australia’s mainstream beauty market. The brand is distinguished by its key natural ingredients and fun, positive and accessible image, which has helped it secure some 28,000 stockists in 28 countries in just a few short years.
“While we have had a presence in Australia since 2007 through major retailers David Jones, Priceline and Coles, this year marks a dedicated push to make Yes To the number one natural skincare brand in Australia and PR will play a crucial role in doing so,” said Lance Kalish, co-founder and Head of International for Yes To. “We appointed DLPR based on their solid track record in the natural beauty space and the fact that their own culture and values fit in very well with our own,” he said.
Established in 2007, Dani Lombard Public Relations was built on the premise of combining the premium service and counsel expected of a larger PR consultancy with the creativity, flair and willingness to push boundaries, often seen in boutique agencies.
Other clients that DLPR represents in the wellbeing space include global toning shoe sensation FitFlop Footwear, international mineral makeup pioneer Youngblood Mineral Cosmetics, workplace fruit delivery service Fruit at Work and The Prostate Cancer Foundation of Australia.
Source: Dani Lombard PR press release
