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Daniel Ricciardo gets a massage in Afterpay ad via AnalogFolk

Three months after being announced as a brand ambassador for the Buy Now Pay Later service, Daniel Ricciardo has fronted a campaign for Afterpay via AnalogFolk, titled ‘Daniel Ricciardo Shifts Gear’.

Ricciardo is the second Australian to front a campaign for Afterpay, as Rebel Wilson starred in the global campaign for Afterpay earlier this year.

In one of the 15-second spots for Afterpay, Ricciardo is shown to get a massage to see whether he is able to go slow. The spot ends with a smiling Ricciardo stating: “Well, I paid better and I’ll feel better”.

In another 15-second spot, Ricciardo shows how he can style a pair of Crocs.

At the time of the ambassadorship announcement, co-founder and co-CEO of Afterpay Nick Molnar said: “Daniel is one of Australia’s most celebrated exports, his success and longevity on the track has made him easily recognisable, but it is his authenticity, drive, charisma and humble Aussie larrikin attitude that has amassed him such a loyal, adoring and engaged global fanbase, and this is what we were so impressed by.

“We were equally excited by what he is creating off-piste with his lifestyle clothing collection, that made this collaboration a no-brainer for us.”

Ricciardo has previously fronted a campaign for Pernord Ricard’s St Hugo Wine, part of which involved a wine collaboration with the alcohol brand. Ricciardo is also an ambassador for Youfoodz, Optus and Carsales.

The campaign is on Facebook, Instagram, Twitter, YouTube, Kayo, Twitch and Foxsports.

Credits:

Afterpay:

Brand Marketing Director: Joel Moran

Senior Brand Manager: Mikaela Wagner

Marketing Executive: Hugo Chapman Senior Media Manager: Moola Sisaudia Media Planning Associate: Katherine Trinh

AnalogFolk:

Managing Director: Matt Robinson

Executive Creative Director: Richard Morgan

Client Service Director: Jonny Sycamore

Operations Director: Emily Entwisle

Strategy Partner: Ben Hourahine

Strategy Director: Chris Loukakis

Associate Creative Director / Copywriter: Naomi Martin

Senior Art Director & Creative Lead: Gemma Hewson

Senior Producer: Naomi Wells

Senior Designer: Robbie Carter

Production:
Alpen Pictures

Creative Director:

The Dads

Animation Studio:

Thoroughbred

Initiative: Camille Gray – Strategy Director

 

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