Danone announces new brand ambassadors to launch new yoghurt range

Danone has announced Jess Spendlove and Matt Poole as brand ambassadors for the launch of YoPRO Perform.

The announcement:

Danone, a leading global food and beverage company, has recently launched ‘YoPRO PERFORM’, further expanding YoPRO’s range of high-protein yoghurt options.

To celebrate the new range, YoPRO has welcomed prolific Sports Dietitian, Jess Spendlove, and Ironman star, Matt Poole, into its roster of brand ambassadors.

The fresh partnerships will see the duo promoting YoPRO’s PERFORM range and championing the nutritious post-workout muscle growth and recovery options that the brand offers. Having Jess and Matt on board will demonstrate YoPRO’s commitment to meeting the increasing demand from Australian consumers seeking more performance benefits from their snacks without artificial sweeteners or added sugar.

The YoPRO PERFORM yoghurt range has blended performance supporting ingredients (20g protein, BCAAs, probiotics) while making sure to keep the product as natural as possible (no added sugar, no artificial sweeteners and no artificial flavours or colours).

The yoghurt delivers premium protein options while maintaining a delicious taste and creamy texture. The new 175g PERFORM yoghurt flavours include Mixed Berries, Mango Passionfruit, Banana, and Key Lime.

On the new yoghurt range and partnerships, Protein & Wellness Senior Brand Manager, Xavier Gonzalez said “We’re delighted to welcome trusted industry names in Jess and Matt into our growing YoPRO community. As YoPRO continues expanding in the post-workout snacking category to fuel new and existing customer protein needs, it’s great to be aligned with Aussies who also value serious performance. We’re looking forward to engaging active consumers and offering them new protein options in the convenient form of a delicious YoPRO PERFORM yoghurt pot. We’re confident consumers will love the new taste and creamy texture as well.”

On the new partnership, Sports Dietitian and Entrepreneur, Jess Spendlove said: “I’m thrilled to be partnering with YoPRO to support the launch of its new PERFORM yoghurt range. After games or training, it’s so important to repair muscle damage with a high quality source of protein to best support muscle recovery. This is why I’m looking forward to working with YoPRO PERFORM to help educate more Aussies on improving their sports recovery routines.”

The YoPRO PERFORM yoghurt is available across Woolworths and Coles, located in the refrigerated section next to the wider YoPRO product range.

Source: Danone media release


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