Danone’s Two Good Yoghurt partners with Foodbank Australia
Danone’s Two Good Yoghurt has announced a partnership with Foodbank Australia.
In June, Two Good Yoghurt released a campaign starring comedians Nina Oyama and Josh Earl.
The announcement:
Danone, the leading global food and beverage company – manufacturer of Two Good yoghurt – has today launched its partnership with Foodbank Australia, the country’s largest food and grocery relief organisation.
With the belief that everyone should have access to good food, Danone’s Two Good has teamed up with Foodbank to help reduce food waste and lend a hand to Aussies in need.
As part of Two Good’s new ‘Eat Good. Do Good’ campaign, Danone will be donating 10c from every 150g pot of the delicious, low-sugar yoghurt purchased between 13th September 2021 until 31st October 2021.
Xavier Gonzalez, Senior Brand Manager of Protein & Wellness said: “At Danone we strongly believe that everyone deserves access to good food and have been supporting Foodbank in their mission to help Aussies doing it tough – providing 24,000kgs in donations alone over the past year.
Two Good’s less excess focus (2g sugar, no artificial additives) and belief that good food should never go to waste, made it the perfect fit for a consumer facing partnership with Foodbank Australia. Throughout this campaign, we’re using our brand platform to encourage people to ‘eat good and do good’ – for each delicious Two Good pot purchased $0.10 will be donated to Foodbank to support Aussies in need.”
With every $1 donated to Foodbank going towards two meals, our consumers will have the opportunity to make a tangible difference. Just one 150g pot of Two Good’s delicious, low-sugar yoghurt each day throughout the month of October can provide six meals to Australians in need. By choosing Two Good, you’ll also be opting for a nutritious yoghurt without the excess sugar – helping your body eat good, while doing good”.
Foodbank Australia CEO, Brianna Casey, said, “The past 12 months have been exceptionally challenging. In fact, in 2020 we saw a 47% increase in demand for food relief from pre-COVID-19. Many people continue to face financial pressures – and so many have been affected by the extended lockdowns in Victoria and NSW.
We are so grateful to Danone for this amazing support and are thrilled to see the Two Good pots turn Foodbank purple.”
Two Good Yoghurt with Foodbank branding will be available in all Woolworths and Coles stores from 13th September.
Source: Lampoon Group media release
