Reimagining retirement: Aware Super launches new campaign via Thinkerbell
Aware Super has launched a new campaign helping Aussies navigating their journey towards retirement, via Thinkerbell.
Delivering on their proposition of being ‘Super Helpful’, the latest work shines a light on the evolving nature of retirement, helping its 1.1 million customers find their new rhythms as they enter a new stage of life.
“Aware Super, is the ‘Super Helpful’ retirement fund,” said Sally Gross, head of brand at Aware Super.
“This new work puts a focus on people approaching retirement and highlights the fact that they can keep earning even when retired with Aware Super.”
Aware Super’s senior manager of brand, Jo Elford, added: “Not many Aussie’s are aware of this, so we’re keen to help as many as we can, have their best possible retirement.
“We’re really proud of this work and how it represents and reimagines retirement for this cohort.”
Thinkerbell’s head thinker, Belle Thompson, said the team has developed a strong platform thus far, and is proud of the new iteration.
“Building off the platform, and staying true to our use of distinctive brand assets, or Sam as we like to call them, the new work helps people navigate their new retirement needs,” she said.
The campaign is rolling out across TV, OOH, radio, and other major channels.
Credits:
Client: Aware Super
Agency: Thinkerbell
Media: Atomic 212
Production Partner: MOFA
Sound & Music: Rumble Studios
Edit: ARC Edit
Animation: Cadre Pictures
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say