Lion’s Dare Iced Coffee has taken over an entire ad break on Nine, with a branded content piece featuring comedian Ryan Shelton.
The 13-week campaign, which breaks tomorrow, will involve TV, radio and online, and aims to get consumers to upload their own everday dilemmas on the Dare Facebook page for the chance to win $30,000 and have their problem fixed on national TV.
“This campaign is a great example of real collaboration between the Dare Brand team at Lion, Starcom and MCM Media; and Ryan was the perfect creative to bring to life the concept,” said MCM group content director Sam Thompson.
Client – Jessica Severin, Brand Manager Dare Iced Coffee
Production and Creative – MCM Media and Ryan Shelton
Media – Starcom MediaVest Group