Data sharing platform Data Republic reveals its rebrand
Data sharing platform Data Republic has rebranded to mark the next stage of the business’ growth.
Data Republic facilitates inter-organisational data sharing for clients including banks, airlines, retailers and insurers in Australia, Singapore and the United States.
The company stated that the new logo better reflected Data Republic’s purpose, values and direction.
The company was founded in 2016. In September of that year Data Republic signed a partnership agreement with JC Decaux. The following November it partnered with Nine to provide grocery and loyalty data to the network’s advertisers.
The rebrand was prompted by a successful Series B round of financing for the business.
Data Republic’s co-founder and chief executive officer, Danny Gilligan, said: “At Data Republic, we’re on a mission to fundamentally change the way the world shares data. Our technology makes it simple for organisations to ‘connect the dots’ when it comes to governing data sharing but our brand was lacking a bit of life.
“Today, we’re excited to reveal a refreshed brand identity which pairs new iconography and colours to more clearly bring to life Data Republic’s role as the network connector and enabling infrastructure for the global data economy.”
I love a “new logo” story. I bet Data Republic has a slick new PowerPoint deck to take their partners through the thinking, rationale and strategy and behind the new design too.
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