Dateline boss: After George Negus we want to reach a younger audience

Yalda Hakim Mark Davis dateline

Hakim & Davis shoot their own reports

SBS’s Dateline is looking to reach a younger audience after replacing host George Negus with working video journalists Yalda Hakim and Mark Davis who shoot their own stories.

Speaking to Mumbrella editor Tim Burrowes, Dateline’s executive producer Peter Charley said of Negus: “It has given us an opportunity to move in a different direction. I’m very excited about the way we are going now.

“George was a fabulous presenter, no question about it, but he wasn’t a video journalist.”

Charley added that moving on from 69-year-old Negus, the program hopes to reach a younger audience. He said: “Yalda is going to, I hope, appeal to a younger demographic and be more appealing to a younger female audience.”

Negus quit the show at the end of last year to front Ten’s 6PM With George Negus.

Charley said that he was hoping to up the show’s audience from last year’s average of 282,000 closer to the 400,000 mark.

The 27-year-old show returns for its new season this Sunday on SBS1 at 8.30pm with a focus on young bloggers in Cairo and Wikileaks.


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