A heated debate has broken out on the Facebook page of department store David Jones over its choice of former AFL player Adam Goodes as its new brand ambassador.
It is the first brand ambassador role for the former Australian of the Year since he retired from football last month, after a season in which he was the subject of booing from fans during games which some said was racially motivated.
However that booing has now spilled over onto the brand’s Facebook page, where a number of people have reacted negatively to the decision.
While the brand has not responded the the negative comments on the page many other users have jumped in to call out the booers.
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A statement from the department store said: “David Jones is proud to have Adam Goodes, a powerful and inspirational Australian, join its family of ambassadors.
“Adam features in our recently launched campaign #itsinyou and will also work with David Jones on its Reconciliation Action Plan and its broader Corporate Social Responsibility program, which we call the Good Business Journey. We have received significant positive feedback from our staff, customers, vendors and other stakeholders regarding Adam’s appointment and our latest brand campaign.”