Ads wrap: Ford ‘Goes further’ with Australia’s Next Top Model; Bingle’s singing horses; Bonds second talking testicles spot

Here’s a wrap of some of the latest ads to hit screens over the weekend, including Bingle, Holiday Inn, Holden, Transport for NSW and Bonds.

Ford has used Australia’s Next Top Model winner Brittany Beattie to describe how she is “not just another bobcat driver” for its new campaign telling potential customers to ‘Go Further’ as it pushes its range.

The carmaker has a dedicated agency team called Blue Hive for its advertising.

Bingle’s latest ad showing how easy it is to get a quote with the insurer comes complete with singing horses.

The latest spot in the series, which has featured a sky-diving chimp and a magician’s assistant being cut in half, sees Michael standing on two horses as they canter across a beach singing Daryl Braithwaite’s Horses, as he gets a Bingle car insurance quote. The Monkeys’ is Bingle’s creative agency of record.

ING Direct is continuing its Isla Fisher fronted push with the latest ad in the series in which the actress is struggling to pick out an outfit that says “great homeloan lender”.

Holiday Inn is pushing its hotel network by showcasing how the chain is welcoming to all types of guests from the over-tired parents to battle reanacters and stroppy teenagers. It ends with the tagline ‘At Holiday Inn you’re welcome’.

Holden is pushing its new commodore VFII with a fast-spaced, man-centric ad which sees the car giant ditch the children which has featured in a number of its recent campaigns. AJF Partnership is Holden’s creative agency of record.

Transport for NSW has used Aussie cricketer Nathan Lyon to illustrate its idea of appointing a ‘nightwatchman’, someone who will pick you up to get you home safely. In the ad Lyon’s mum appears to be his ‘nightwatchmum’.

Bonds has followed up its ad for mens underwear which depicted the life and ‘thoughts’ of a pair of testicles forced to live in an ill-fitting pair of undies. The latest spot sees the pair struggling as they are forced to go swimming and struggle with a vibrating mobile phone.  The first video in the series has had 167,000 views in Youtube so far. Clemenger BBDO Melbourne created the campaign.

Can is the campaign that keeps on giving for Commonwealth Bank, which has launched a new business banking push talking about innovation. M&C Saatchi is the bank’s creative agency of record.


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