David Smerdon joins Publicis Brisbane as strategy director
Publicis Brisbane has hired David Smerdon as strategy director.
Smerdon joins the agency from Clemenger BBDO Brisbane where he was communication strategy director.
David Smerdon joins as strategy director
“After nearly eight years at Clemenger I’m excited by the sheer scale of the PublicisQ team, while still being agile and legitimately client focused,” said Smerdon in a press release.
“Our capabilities are complemented by our partnership and direct access into the technology / development muscle of sister business Sapient. The integration of strategy and digital into creative is firing well for us,” Smerdon said.
In other appointments for the agency, Helene Thorsen and Scott Isaac have been appointed as a strategists.
Simone Waugh, managing director at Publicis Brisbane, added: “We have one of the best multicultural agency mixes of people which brings diversity of thinking and experiences to the table. We have people who have moved here from Sweden, South America, Scotland, London and other cities in Australia, purposely choosing Publicis for our focus on strategic creativity.”
Publicis Brisbane’s strategy team: Laura Walkley, Helene Thorsen, Mike Redfern, David Smerdon, Georgia Crawford, Scott Isaac
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