Day one of third Test under 1 million but still a winner for Nine
Day one of the third Test dominated the ratings for Nine, with 948,000 tuning in to see the Aussies play South Africa at 7:30pm last night.
The test helped Nine win in overall audience share with 23.9% as the channel saw a steady decrease in viewers compared with last year’s third Test against New Zealand, which saw 1.049m tune in.
The third test well and truly made the top 20 coming in as the third most watched program of the night and up from the first day of the third session in Perth where 832,000 tuned in.
The cricket was the most watched non-news program across the key advertising demographics (16-39, 18-49, 25-54) according to OzTAM.
Airing at the same time, a repeat of Ten’s David Attenborough’s Mountain Lions managed 389,000, down from last week’s 400,000.
Seven’s Home and Away, airing at 7:00pm, experienced a decline this week compared with last week; achieving 644,000 viewers while last week drew 668,000.
In the 8:30pm time slot Seven’s movie Tammy attracted 378,000 while Ten’s Blue Bloods didn’t make the top 20.
It was a different story for news with Seven achieving 1.083 viewers at 6:00pm time whereas Nine screened its 6:00pm News at 6:50pm, to 916,000, due to the cricket.
Overall share last night belonged to Seven with 18.4%; Ten 11.8%; ABC 10.4%; and SBS 3.3%.
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