Daylight Agency debuts sticker character ‘Avery’ in first campaign for the adhesives brand

After winning the creative account in June, Daylight Agency has revealed its first campaign for adhesives company Avery.

At the front of the campaign is a character called Avery, who is made out of the company’s sticker templates. In the ads, Avery demonstrates different features of the range products, including easy peeling.

Avery’s new campaign features a character made of its sticker templates

Chris Mitchell, Daylight Agency executive creative director,  explained: “The Avery team presented us with a great opportunity to elevate the profile of its brand and products. Our new icon – Avery – gives the brand an engaging personality and transforms simply across a variety of creative executions to demonstrate Avery’s superior product benefits in a memorable way.”