Daylight Agency wins accounts for Avery adhesives and Häcker Kitchen

Daylight Agency has added two new clients to its roster, self-adhesive label manufacturer Avery, and German company Häcker Kitchen.

The agency will be responsible for Avery’s brand strategy and has been tasked with developing a new creative campaign for the brand, which will be launching next month.

Daylight Agency has won Avery and Hacker Kitchens as clients

Daylight will undertake all creative and production work for the campaign, and will collaborate with media agency PMA which will complete the media buy.

Häcker Kitchen has appointed Daylight to manage its launch into the Australian market. This will initially involve the raising awareness amongst consumers and trades, and overseeing the launch of its first showroom.

Chris Gray, managing director at Daylight Agency, said in a statement: “Both companies are well established players in their market driven by the one objective to exceed their customers’ expectations by delivering a quality experience. We are driven by the same approach at Daylight so we are delighted to partner with like-minded brands.

“Welcoming new clients to our roster who will engage the full spectrum of our services reinforces our commitment to being fully integrated and independent. It is a delight to see the benefits clients receive from a seamless approach.”

Last week, the agency launched its risk and reputation specialist business First Light Consultancy.


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