Daylight Agency’s First Light Consulting establishes dedicated COVID-19 crisis response team

Daylight Agency’s risk and reputation specialist arm, First Light Consulting, has formed a dedicated crisis response team to help businesses address the impacts of the COVID-19 pandemic.

Chris Gray, Daylight’s chief client officer and principal advisor at First Light, said the current conditions were a test to business’ capacity to evolve.

First Light Consulting has established a specialised response team

“The response team will operate virtually to meet the needs of senior executives looking for guidance on how to best negotiate the changing environment around them so they can do all they can to keep their businesses operating over the months ahead,” Gray said.

“It is an understatement to say we are dealing with a new world order. Every business is now confronted with a vastly different operating environment that is testing our organisational resolve and capacity to evolve quickly to new business models.”

First Light Consulting’s specialist team will offer business continuity planning, crisis communications, workplace and OH&S relations, employee communications, customer and supply chain communications, leadership and culture challenges, branding, PR and reputation support, accounting, legal, insurance and government stimulus counsel.

Gray added: “While no-one has all the answers, the response unit we have deployed features specialists with real-world experience who can help advise and guide executives as they look to navigate their way through what is clearly unprecedented times.”

Over the past two weeks, the unit ran a series of workshops across Australia, providing advice to executives on business continuity planning, in conjunction with the Risk Management Institute of Australasia.


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