DDB releases new work for Virgin Australia promoting in-flight WiFi, leg room and inclusive fares

Virgin Australia has revealed its new campaign, created by DDB Sydney.

The campaign – which promotes extra leg room, in-flight WiFi and inclusive fares – is the second biggest under creative agency DDB since it won the account back in 2017.

In the in-flight WiFi ad, a woman doing her online shop while in the air, is reminded to purchase ginger after seeing a red-headed passenger, while in the Economy X ad promoting extra leg room, a tall man relishes in the available space.

Marketing director of Virgin Australia, Michael Nearhos, said in a statement: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience. And the best part is that this is just the start of an exciting new period for our communications.”

DDB Sydney executive creative director, Tara Ford, added: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work. We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

This latest Virgin campaign will be run across TV, digital, social and radio.

The brand pitched its creative account, with DDB appointed in June 2017, under then chief marketing officer Inese Kingsmill.

Kingsmill, however, then departed after less than a year in the role, following a restructure of the marketing department.

Rob Sharp was promoted to group executive, while Danielle Keighery became group executive of brand, marketing and public affairs.

In September last year, former NAB marketer Nearhos joined the brand as marketing director. The brand no longer has a CMO, with the marketing team reporting into Nearhos, and Nearhos reporting to Keighery.

When Nearhos was appointed, he said Virgin Australia’s relationships with agencies wouldn’t be under immediate review, noting DDB “has been doing a really great job”.

Meanwhile, Virgin’s media account – currently held by Dentsu Aegis Network’s Carat –  is under review.


DDB Sydney
CCO: Ben Welsh
ECD: Tara Ford
Creative Partner: David Jackson
Art Director: Anna Paine
Copywriter: Owen Bryson
Managing Partner: Kate Sheppard
Senior Account Director: Claire Hynes
Account Director: Tom Nowlan
Senior Account Executive: Ciara Moloney
Strategy Partner: Caroline Ghatt
Senior Planner: James Davis
Project Director: Casey Machen
TV Producer: Tash Johnson
Designer: Tim Prosser, Paul Jansen
Media: Carat

Production House: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Post Production: The Editors
Offline Editor: Peter Barton
Animation: Blockhead
Sound: Song Zu
Music Composer: Ramesh Sathiah
Engineer: Abigail Sie
Photographer: Ian Butterworth
Agent: Louis & Co

Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery
Marketing Director: Michael Nearhos
HO Consumer & Partnership Marketing: Rapthi Thanapalasingam
Leader Brand Communications: Erina Chapman
Specialist Brand Communications: Alexandra Davey


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