DDB’s sleeping baby McCafe ad cleared of disregarding road safety
DDB’s adaptation of a global McCafe ad has been cleared by the ad watchdog despite multiple complaints claiming the ad broke the law and disregarded road safety.
The ad featured a father continuously driving through the drive-thru to make sure his sleeping baby didn’t wake up, while staff worked frantically to cater to his needs.
How stupid is this complaint. Was a great ad from DDB/Macca’s. People are pathetic these days.
People need to lighten the ****-up, it’s a great ad and unlikely to negatively increase the road toll.