McDonald’s pushes its coffee and customer service credentials in McCafe campaign

Employees at the McDonald’s drive-thru and McCafe will go above and beyond to meet the needs of customers, according to a new campaign.

In a 60-second ad created by DDB, a father continuously drives through the drive-thru to make sure his sleeping baby doesn’t wake up, while staff work frantically to cater to his needs.

In another 30-second spot, McCafe promotes its new coffee blend by showing a barista being complimented on the flat white he just made.

The tagline used at the conclusion of the ads is “McCafe. We’re Coffee people”.

The ads come four months after McDonald’s shifted its PR account back to Mango Communications from incumbent agency Eleven PR.

Jo Feeney, McDonald’s Australia’s director of marketing, said in a statement to Mumbrella: “McDonald’s is a global business, so of course we share great content between markets. This is a great piece of work that perfectly met the brief for this campaign.”


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