Employees at the McDonald’s drive-thru and McCafe will go above and beyond to meet the needs of customers, according to a new campaign.
In a 60-second ad created by DDB, a father continuously drives through the drive-thru to make sure his sleeping baby doesn’t wake up, while staff work frantically to cater to his needs.
In another 30-second spot, McCafe promotes its new coffee blend by showing a barista being complimented on the flat white he just made.
The tagline used at the conclusion of the ads is “McCafe. We’re Coffee people”.
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The ads come four months after McDonald’s shifted its PR account back to Mango Communications from incumbent agency Eleven PR.
Jo Feeney, McDonald’s Australia’s director of marketing, said in a statement to Mumbrella: “McDonald’s is a global business, so of course we share great content between markets. This is a great piece of work that perfectly met the brief for this campaign.”