Deakin University tells prospective students to ‘Be Ready’ in new brand campaign
Deakin University has told prospective students to ‘Be Ready’ in a campaign aimed at promoting the university’s practical approach.
Created by independent agency The Royals, the 15 second television spots highlight Deakin’s online courses, science, communication, health and business degrees degrees.
The campaign is set to run on TV, outdoor and social media and features Deakin students and alumni.
The ad aims to demonstrate the confidence students are given through a practical learning approach.
Matt Edge, executive director of marketing at Deakin University, said in a statement: “At a time of rapid change and global uncertainty, universities need to do more than ever to prepare students
for the real world. ‘Be Ready’ communicates Deakin’s commitment to practical hands-on learning, coupled with well-established theory and critical thinking, to arm our students with the skills they need to succeed in a changing world.”
Andrew Siwka, managing partner at The Royals, added: “By featuring current students and alumni in the campaign, we are providing real world examples of how Deakin prepares students for the fast-paced workplaces of the future.
“We believe ‘Be Ready’ is a powerful proposition that will connect with our audience and drive them to learn more about Deakin University’s approach to education.”
Credits:
- Client: Deakin University
- Matt Edge, Executive Director Marketing
- Jessica McCartney, Head of Brand & Content
- Sandy Muir, Brand Strategy Manager
- Amy Devereaux, Brand Producer
- Chris Geronimo, Media Manager
- Vuy Nguyen, Digital Media Specialist
- Fei Wang, Communications Manager
- Leonard Rowe, Digital Content Writer
- Nikki Howlett, Market Insights Strategist
- Jonathan Colliver, Senior Graphic Designer
- Amanda Siow, Graphic Designer
- Market research agency: Decision Design
- Agency: The Royals
- Executive Creative Director: Nick Cummins
- Managing Partner: Andrew Siwka
- Group Account Director: Clara Tang
- Group Account Director: Matt Parker
- Senior Account Manager: Haley Kriksic
- Planning Director: Matt Davies
- Live Action Director: Qiao Li
- Photographer: Jay Hynes
- Visual Effects and Post Production Company: Alt.vfx
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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