Deloitte Digital launches ‘Make Your Impact’ campaign promoting its global offering
Deloitte Digital Australia has launched a global ‘Make Your Impact’ campaign to promote the management consultant’s technology and business offerings.
Created in conjunction with WPP the ads are running in airports across the globe and aim to align Deloitte’s many offices as one global brand and voice.
Matt McGrath, CMO at Deloitte Australia, said in a statement: “The world is rapidly changing, so we are asking our clients around the world the question that matters most: how will you make your impact? This campaign takes people right to the heart of where business, technology and humans connect – and that’s the most exciting place to be right now.
“The themes in the campaign represent some of the issues that our clients are currently grappling with and it’s a great opportunity to remind them that we not only have a point of view on these business critical challenges but that we are tackling them head on and have a great track record in solving them.
“The creative style—using three dots—is a unique visual language that, in every ad, demonstrates a progression to impact. The client benefit is clear and our iconic Green Dot as the third circle signifies Deloitte’s role in delivering that impact. The design construct makes use of our signature circular motif and offers almost limitless flexibility to tell the story we want to share in the marketplace.”
McGrath said airports were a focus because it is where many business leaders and influencers spend time.
“As a global advertising campaign, the creative and messaging for Make your impact will deliver a consistent experience across markets and across mediums, with business leaders and influencers exposed to one Deloitte voice when travelling internationally.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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