TV personality Deborah Hutton has launched a wellness platform pitched at the 45+ women’s market.
Called Balance by Deborah Hutton, it uses websites, mobile and tablet apps, YouTube and social media to provide women with information on health, relationships, work, home life and money.
The site, which went live this week, is led by an eight-week program called Pursuit of Balance, featuring interviews and advice from Australian media personalities such as Olivia Newton-John, Professor Kerryn Phelps and Jane Flemming.
The platform launches with 1,000 registered users after a social media campaign and promotion through celebrity networks.
Jaye Coley, of the Media Workshop, will head up the media sales team to manage advertising and brand partnerships.
Coley said in a statement: “There really isn’t anything like this in the market at the moment with the star power or who know their audience quite so well.”
Pixel Natives are working across the development of mobile and tablet apps as well as site development.