Defence Housing Australia creates giant pin wall installation through Octagon
A giant pin wall people can make full-body impressions in is part of Defence Housing Australia’s latest campaign to demonstrate the importance of providing housing for serving soldiers.
The installation, constructed by the DHA with agency Octagon for the Sydney Harbour Foreshore Authority’s Nomanslanding ANZAC Day commemorations, aims to communicate the importance of having a home for the 18,000 families currently living in Defence Housing.
General Manager of Octagon Wylie Fowler said: “When DHA first came to us we immediately recognised the really rich truth behind their product story.”
“The pinwall is not just an engaging experience, nor is it simply a ‘moving billboard’ for the brand message, it’s a way for consumers to get a true feeling for what DHA offers Defence families.”
Peter Howman, managing director of DHA, said the sacrifice of serving soldiers is often overlooked.
“Nomanslanding is a unique way of commemorating the centenary of ANZAC through the very eyes of the men, women and children who played a vital role in the First World War, and DHA is equally proud to support this important and significant installation,” he said.
The interactive art series was designed and created by artists Robyn Backen, Andre Dekker, Graham Eatough, Nigel Helyer and Jennifer Turpin, and will be open to the public between 11am and 7pm daily until May 3.
CREDITS
DHA
- Marketing Director, DHA: Tero Blinnikka
- Projects Officer, Brand & Sponsorship, DHA: Amber Madigan
Octagon
- Strategy Director, Octagon: Simone Errey
- Group Account Director, Octagon: Andrew Clarke
- Account Director, Octagon: Ian Davidson
- Senior Account Manager, Octagon: Chloe Brant
- Account Executive, Octagon: Kathryn Gates
- Co-Director, Yippee Ki-Yay (Construction): Brad Burnet
- Co-Founder, Mash (Staffing): Neil Burton
What a waste of money
User ID not verified.
The DHA is a very worthwhile way to invest your money – safe returns and it helps soldiers and their families.
Great to see a creative way of marketing something that is kind of boring.
User ID not verified.
I did do the pin thing…. but I think they could have done more with it.
Take a picture of the end product, and give them a card with the link to the web site with a unique number where they can download the picture. That way you would engage the people more to read up on what DHA is doing.
“communicate the importance of having a home for the 18,000 families currently living in Defence Housing”
Maybe it is me, but I don’t see how a pin figure communicate this having a home part ?
User ID not verified.
The DHA is a very worthwhile way to invest your money? Sure, if you want your investment to be restricted and only marketable to the defence force.
User ID not verified.