Defence Housing Australia creates giant pin wall installation through Octagon

Families can press themselves up against a giant pin art board in DHA's latest campaign.

Families can press themselves up against a giant pin art board in DHA’s latest campaign.

A giant pin wall people can make full-body impressions in is part of Defence Housing Australia’s latest campaign to demonstrate the importance of providing housing for serving soldiers.

The installation, constructed by the DHA with agency Octagon for the Sydney Harbour Foreshore Authority’s Nomanslanding ANZAC Day commemorations, aims to communicate the importance of having a home for the 18,000 families currently living in Defence Housing.

General Manager of Octagon Wylie Fowler said: “When DHA first came to us we immediately recognised the really rich truth behind their product story.”

“The pinwall is not just an engaging experience, nor is it simply a ‘moving billboard’ for the brand message, it’s a way for consumers to get a true feeling for what DHA offers Defence families.”

Peter Howman, managing director of DHA, said the sacrifice of serving soldiers is often overlooked.

“Nomanslanding is a unique way of commemorating the centenary of ANZAC through the very eyes of the men, women and children who played a vital role in the First World War, and DHA is equally proud to support this important and significant installation,” he said.

The interactive art series was designed and created by artists Robyn Backen, Andre Dekker, Graham Eatough, Nigel Helyer and Jennifer Turpin, and will be open to the public between 11am and 7pm daily until May 3.

The DHA's Pin Wall.

The DHA’s Pin Wall.



  • Marketing Director, DHA: Tero Blinnikka
  • Projects Officer, Brand & Sponsorship, DHA: Amber Madigan


  • Strategy Director, Octagon: Simone Errey
  • Group Account Director, Octagon: Andrew Clarke
  • Account Director, Octagon: Ian Davidson
  • Senior Account Manager, Octagon: Chloe Brant
  • Account Executive, Octagon: Kathryn Gates
  • Co-Director, Yippee Ki-Yay (Construction): Brad Burnet
  • Co-Founder, Mash (Staffing): Neil Burton

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