Deirdre Boyle departs AIA to join BankVic as chief product and marketing officer
BankVic, the bank for Victoria’s police, health, emergency and public service community, has appointed Deirdre Boyle as its chief product and marketing officer.
Boyle is replacing Heather McGovern who departed the company after two years in the role.
Before joining BankVic, Boyle was the integration lead for digital at publicly listed life insurance group AIA Australia.
Boyle is joining BankVic after spending nearly four years at AIA Australia
Boyle’s appointment aims to strengthen BankVic’s marketing capability and its focus on member experience.
“What’s exciting about the role is the opportunity to drive innovation and create even greater member experiences through the creation of insights-led marketing and digital capabilities,” Boyle said in a statement.
Throughout her career she has also had stints at Medibank, Westpac, ANZ and Pisces.
Anthony De Fazio, CEO at BankVic, added: “We’re very excited to welcome Deirdre to the Executive Leadership team. Deirdre is a marketing industry leader with a passion for member based organisations and extensive experience in driving member-centred digital transformations.”
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