Delicious launches travel vertical with Helloworld as partner

Delicious has relaunched its website as well as a new travel vertical.

At an event at Icebergs Dining Room and Bar, the News Corp luxury magazine revealed the all-new website, with improved search, navigation and filtering as well as a booking functionality partnership with Dimmi.

The new vertical was unveiled in Sydney this evening

Studio Delicious, the brand’s lifestyle video content arm, will also launch a range of new shows including Delicious Hot Spots, What is This? and Delicious Test Drives.

News Corp Australia’s director of lifestyle, Fiona Nilsson, said the refresh and enhancements reflected Delicious’ continued growth and expansion.

“For the discerning Delicious audience it really is all about discovery, which makes it more important than ever that we deliver the quality and breadth of content and product offering this audience craves,” Nilsson said.

The brand – which launched its website two years ago – has also launched a new travel vertical with editor-at-large George Colombaris, who will deliver a monthly column featuring the best spots to visit. Andrew McConnell, Christine Manfield, Colin Fassnidge, Hayden Quinn, Madeliene West, Matt Preston and Rick Stein have also been named as contributors.

Delicious’ travel content will include city food guides and the latest news and content from airlines, hotels and cruises. Delicious Travel has signed Helloworld Travel as its launch partner.

Editor-in-chief, Kerrie McCallum, said the new travel offering helped the brand tackle the ‘travel boom’ in its own way.

“We’re so pleased to have the travel professionals, Helloworld Travel, on board as our launch partner giving our readers even more opportunities to discover the most delicious destinations and experiences,” McCallum said.

Helloworld Travel’s head of marketing, Dominique Dalton, said travel and food were strongly linked.

“Food is becoming an important factor and motivator for travel choice and we are happy to be involved with Delicious as a premium media outlet to showcase the most amazing and ground- breaking culinary trends around the world,” Dalton said.

The latest announcements follow a new ‘Eat Out’ section, which launched in February. The Eat Out vertical will partner with Dimmi to encourage bookings.


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