Delicious extends digital offering with new ‘Eat Out’ section
News Corp Australia’s Delicious magazine is extending its online offering, launching a new ‘Eat Out’ vertical featuring more than 6,000 national expert and user reviews, all discoverable through a map.
The brand – which launched its website two years ago – is hoping to provide consumers with a guide to the best food experiences in Australia.
The vertical features a map with restaurant locations and reviews, as well as a right of reply for chefs
Fiona Nilsson, News Corp Australia’s director of food, said aggregating the national restaurant reviews under the new vertical was important.
“The site is only two years old and building out the Delicious offering with the new comprehensive Eat Out vertical is fantastic for our audience and our advertising partners and illustrates our continued investment in the brand,” she said.
The Eat Out sub-brand will feature work from critics including Anthony Huckstep, Dan Stock and Megan Miller of the Herald Sun, Renata Gortan of The Daily Telegraph, Anooska Tucker-Evans from Courier Mail, Simon Wilkinson from the Adelaide Advertiser, Kate Gibbs from Delicious on Sunday, and Phoebe Wood from Delicious. It will be supported by other food writers and a number of Delicious contributors.
It will include reviews, a new section page which uses the readers’ location to serve relevant content, and a right of reply for chefs to respond to Delicious reviews.
Toyota Camry has signed on as launch partner.
As part of the launch, Delicious has created a campaign ‘Make every meal out Delicious’.
It features regular contributors Colin Fassnidge, Shannon Bennett, Hayden Quinn, Anna Polyviou, Darren Robertson, Magdalena Roze and Silvia Colloca. The campaign is running across digital, social and print.
Delicious’ editor-in-chief, Kerrie McCallum, said the vertical was “modern” and “relatable”.
“The vertical will help our audience find the right place to eat out, whatever they’re craving. It’s another great way to connect with our audience and grow our lead in this category,” McCallum said.
“We’re delighted to have Toyota Camry on board as our launch partner as they evolve their offering to target a premium lifestyle audience. It’s also new business for us.”
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What’s the plan from 15 Feb?
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