Deloitte Digital to take on EnergyAustralia creative account, citing ‘clean energy transformation’

Deloitte Digital has been appointed as EnergyAustralia’s new creative agency, pledging to work with the energy retailer to accelerate the transition to renewables.

Mumbrella first reported EnergyAustralia was on the hunt for new creative and media partners in September, after the energy retailer parted ways with Cummins&Partners after seven years.

In October, Mumbrella revealed Initiative would be taking on the media remit, with Deloitte Digital’s appointment rounding out EnergyAustralia’s agency roster.

In a statement sent to Mumbrella, the agency acknowledged the “challenges of the renewables transition” faced by the energy industry, positioning the new client win as a partnership that will see Deloitte Digital “work with EnergyAustralia as it leads and accelerates the clean energy transformation for all.”

EnergyAustralia chief customer officer, Mark Brownfield said: “Deloitte Digital’s balance of strategy, creativity and technology makes them the ideal partner to move forward with. Not only will they help us deliver exceptional brand building creative narratives, but their understanding of customer experience delivery can help us design the future of energy and deliver it for our customers.”

Partner of creative, brand and advertising at Deloitte Digital, Adrian Mills added: “As we progress through the next decade of the energy market transition, the industry, community, and customer will benefit from strong leadership. We’re here to help EnergyAustralia play that role, to take the next step as a brand, and demystify the industry for Australia’s energy customers. We absolutely share EnergyAustralia’s purpose.”

The appointment comes at a time of contention in the industry concerning the ethics of fossil fuel advertising, with the 2022 F-List, compiled by Clean Creatives and Comms Declare, having recently called out a number of Australian agencies for working with top local polluters

EnergyAustralia is the second largest greenhouse gas polluter according to government data.


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