How to build trust and loyalty through purpose-driven marketing
What is it that drives marketers to believe in their marketing strategies? With real economic uncertainty ahead, here is a refreshing perspective on what you can do to make your marketing strategies stand out AND stand for the right value system your brand represents. So where do we begin? Trust.
Your entire marketing campaign – and indeed, brand – hinges on trust.
With pandemic pressures – and economic conditions in flux – it’s been a period of reflection for many. People are crying out for brands to lead – but also to reflect their values.
As we approach the new year, marketers who understand this shift are developing clear strategies to accelerate and distinguish their brands and marketing efforts.
Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Regardless of whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video advertising. Reach people across Microsoft properties including Bing, MSN, Microsoft News, Microsoft Edge and Outlook.com or partner sites like AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.
