De’Longhi brews up global campaign, via Focus Creative

Focus Creative and De’Longhi have released a global campaign for the latter’s La Specialista Touch machine to help everyday people become master baristas.

The platform — internally known as the ‘confidence campaign’ — was developed to showcase how La Specialista Touch can simplify the coffee-making process and empower its uses.

It uses a 41-second film that sees a La Specialista Touch machine taking its user through all five stages of coffee-making, covering “grinding, tamping, brewing, frothing and enjoying”.