Dentsu Creative wins Chery creative pitch

June 17, 2025 11:10

Dentsu Creative has been appointed as the creative agency of record for Chery Motors following a competitive pitch, while Zeno Group has been appointed as its PR agency partner.

A Dentsu Creative spokesperson confirmed the win, telling Mumbrella: “With our deep expertise in the automotive space — both locally and globally — we’re thrilled to partner with Chery as it rolls out an exciting new generation of vehicles.”

Dentsu Creative’s previous auto experience comes from its long-term partnership with Toyota, which ended last year. The agency held the account for ten years, after acquiring indie agency, and Toyota’s creative agency partner at the time, Oddfellows. Known then as Oddfellowsdentsu, its first ad for Toyota launched in March, 2014.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

automotive Chery Chery Motors Australia Dentsu Dentsu Creative pitch pitch win Sarah Littlefair Zeno Zeno Australia

1 COMMENTS

Anonymous 18 Jun 25

I think it is pretty poor form that in this article there is no acknowledgement of or thanks for the prior agencies and the work they did to establish this brand in Australia… Agencies beware, is this what it’s like working with all of the these Chinese brands flooding the market?

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