Dentsu partners with Integral Ad Science for Australian-market first
Dentsu has announced a new partnership with Integral Ad Science (IAS) as the agency holding group seeks to enhance its commitment to making programmatic transparency solutions available for marketers.
As part of the agreement, Dentsu will make IAS’s Total Visibility product available to local advertisers in an Australian and New Zealand market first. The product will deliver transparency into digital media quality and corresponding supply path costs.
The IAS’s Quality Impressions metric will be combined with programmatic cost and supply path data to help optimise buying strategy as well as drive cost efficiencies for clients.
