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Dentsu shakes up media buying, with Ashley Earnshaw appointed chief investment officer of Amplifi

The Dentsu Aegis Network will change how it buys media with media investment now being centralised through Amplifi.

The shake-up will see current chief investment officer of Carat, Ashley Earnshaw, now leading the investment team at Amplifi.

“In Ash Earnshaw’s new role as chief investment officer at Amplifi, he will report to the president of Amplifi [Greg Brown] and lead a growing team of investment specialists as they partner with our media brands to deliver media investment expertise to clients,” a Dentsu Aegis Network spokesperson said.

“Having been with Dentsu Aegis Network for two years now, most recently as chief investment officer for Carat, we are thrilled that Ashley will continue his journey with Dentsu Aegis Network, leading one of the fastest growing areas of our business.”

Earnshaw: Now leading investment at Amplifi

The spokesperson said the centralisation was part of the network’s aim to drive greater value for clients.

“As the media landscape continues to change, we continually look for ways to drive greater value and innovation at pace for our clients. One way we do this is by centralising specialist capabilities into Centres of Excellence. This is one of the greatest strengths of Dentsu Aegis Network’s operating model.”

Despite the shake-up, Dentsu said Alex Pekish will continue in his role as head of investment for Amplifi ANZ, also reporting to Brown.

Amplifi employs more than 4,500 people globally and claims four areas of specialisation: investment, media partnerships, Amnet (programmatic buying platform) and The StoryLab (premium content division).

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