Dentsu unites iProspect, Carat and DentsuX for 2022 media forecast
For its 2022 media trends forecast this year, Dentsu ANZ has brought together the collective insights and predictions of its media agencies, iProspect, Carat and DentsuX, to “indentify and explore the biggest media trends to watch out for in the coming year”.
The report is anchored by three “megatrends”: The Prolonged Pandemic, Brand Citizenship and Identity. Dentsu focuses on these, with sub-trends or smaller manifestations having implications for brands.
Linda Fagerlund, chief strategy and marketing officer, Dentsu Media ANZ said: “The pandemic, the environmental challenge we face, the power and influence of technology – this confluence of factors has given us the urgent impetus to experiment and innovate like never before.
