Hogarth Australia appoints content creative director

WPP’s content agency Hogarth Australia has appointed Barney Howells as content creative director, overseeing Hogarth’s new national creative offering.

Howells was previously head of Sportsbet’s internal production team and was most recently working as a consultant to brands on in-housing creative capability.

Howells will play a key role in enhancing Hogarth’s content capabilities working alongside the newly appointed content team.  Last month Hogarth Australia appointed Emily Harridge as content director and Alan Harca as director and post-production lead, to enhance its in-house content capabilities.

Earlier in the year the agency recruited former M&C Saatchi Sport as managing director Jamie Gilbert-Smith as the national business partnerships director.

Barney Howells

Iain Todd, Hogarth Australia national content director, said of Howells appointment:  “We are continuing to build a highly capable and skilled content team that play a fundamental role in increasing Hogarth’s capabilities, lifting our level of craft and producing outstanding creative. With Barney joining the Hogarth fold, he will bring the experience of a new world creative working for a huge array of brands that will enable us to do just that.”

Howells added: “Joining Hogarth at such an exciting time of growth is a rare privilege. With standout work for existing clients and new opportunities on the horizon, I am thrilled to joining such
a creative powerhouse. I’m looking forward to leading the growth and development of a brilliant creative team to deliver exceptional content and new ways of working.”

Howells starts his new role from mid-January next year.


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